WhatsApp is introducing a new shopping carts feature that lets you order multiple items with a single message from businesses on the service. It works in conjunction with the service’s existing catalogs feature. Now, while browsing a business’s wares, you can add multiple items to your shopping cart and send the entire order in a single message, replacing the back-and-forth communication that needed to happen previously. The feature will be available globally starting today.
Shopping might not be the first thing that comes to mind when you think of the Facebook-owned messaging service, but it’s become an increasingly popular venue for small businesses around the world to sell their products. Over 175 million people used the service to message a WhatsApp Business account each day as of late October, the company said. Businesses manage their WhatsApp presence via the WhatsApp Business app, which had over 50 million users worldwide as of July this year.