Reddit claims 52 mn daily active users, shares figure for first time
Reddit likes to pitch itself as the “front page of the internet,” but how popular is it, really? We now know. The company has revealed its daily active users for the first time, telling the Wall Street Journal that it had 52 million daily active users in October 2020. That’s a 44 percent jump from a year earlier, the community-driven site said.
The company has remained secretive about its numbers in the past, but was sharing them to provide a “more accurate reflection” of its growth and fall in line with typical industry practices, according to operating chief Jen Wong.
The site’s audience is small relative to the largest social networks. Twitter had 187 million daily users as of last quarter, while Facebook has over 1.82 billion. That figure is still large, though, and Wong was keen to point out that ad revenue is poised to jump 70 percent in 2020 despite volatility from the COVID-19 pandemic. Reddit is growing quickly, and the potential is large.