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How FreshTohome was able to raise $152M across three funding rounds

Recently, online poultry and fish delivery startup FreshToHome raised $121 million as part of its Series C funding round. This fundraise is one of a handful of rounds during the pandemic that crossed $100 million. Founded by Shan Kadavil in 2015, FreshToHome is a fully-integrated ecommerce platform in the fresh fish and meat segment.

The startup receives nearly 1.5 million B2C orders per month and has a Rs 600 annualised sales run-rate on the platform. As estimated by Euromonitor International, the consumer market size of the fish and meat segment in India in 2019 was $94 billion.

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