Philips India launches ‘Khushiyon ki Ladi’ campaign for Diwali
The new Philips digital campaign for Diwali, conceptualised by Ogilvy, talks about how each one of us can ignite a ‘Khushiyon ki Ladi’.
The challenge was to crack a festive campaign keeping in mind the sensitivity of the time. The country is still very much in the middle of the pandemic and an economic crisis. Full blown celebrations are not expected as these have limitations and challenges. Therefore, people are not yet ready to celebrate in a full-blown manner.
The marketing objective of Philips is to revive the spirit of celebration this Diwali, and as a result revive people’s need to make a purchase for their home.
"When we sat down to think on our communication strategy, we realised that the power to revive joy and reinvigorate the economy lies in the hands of a single individual.