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Tanishq withdraws ad after being trolled for glorifying love jihad

A day after being viciously trolled on Twitter for glorifying love jihad, Titan Ltd owned jewellery brand Tanishq has taken down its campaign "Ekatvam" (Oneness) from all media platforms. The 45-second ad featured a Muslim family celebrating a traditional South Indian baby shower ceremony for their pregnant daughter-in-law.

Tanishq is yet to make a statement on the decision to withdraw the campaign. The advertisement, released on 9 October, was attacked for glorifying love jihad - a term coined by Hindu extremist groups to refer to an alleged campaign by Muslims to convert Hindu girls in the guise of love.

News source ~ Live Mint