Kasturi, first national brand of Indian cotton can fetch at least a 5% price premium
Kasturi, the first national brand of Indian cotton, can fetch at least a 5% price premium, industry experts said. With private trade not willing to buy cotton at the minimum support price, the government agency Cotton Corporation of India (CCI) has to step in as the biggest buyer, accounting for a third of the national output. And cotton branding is expected to help CCI increase exports.
"Creating a brand of Indian cotton was a long pending requirement of the trade. Leading cotton exporting countries of the world, like Egypt and the US, have their own cotton brands. The fine parameters of the Kasturi brand will help Indian cotton realise at least 5% more value than the prevailing market price," said Atul Ganatra, prescient, Cotton Association of India.