Pakistani female fitness startup AimFit raises $1 million seed
Pakistani female fitness startup has raised $1 million in a seed round led by , a Pakistan-focused VC fund started by LinkedIn’s former VP Growth Aatif Awan. The round includes participation of an unnamed unicorn founder, the founding team of direct-to-consumer shoe startup Atoms, and some other angel investors. According to our data, it is one of the largest seed investments raised by a female-founded startup in Pakistan.Founded by sister-duo Mahlaqa and Noor Shaukat, AimFit operates a chain of four fitness studios in Lahore and Islamabad, serving a community of over 5,000 members.
After graduating from Oxford University and returning to Pakistan in 2014, the sisters started AimFit initially to serve their own fitness needs. Disappointed by the lack of female fitness spaces in Pakistan, they began with a small fitness studio at a rented space in Lahore.The access to studios is available as class bundles valid for a certain period of time (e.g. a 12 class package valid for 1 month) or unlimited classes contract for one year where every month, the members pay a subscription fee.